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Creating a stronger, more profitable online presence takes skill. We discuss how to do that in this episode with my guest Michael Buzinski.
Michael is a decorated US Air Force veteran, he has built several small businesses (two multi-million dollar ventures) and marketed for over 1200 companies, best-selling author, and host of the top 1% podcast “the Buzzworthy Marketing Show”.
Reluctance to be in the food industry as a teenager pushed Michael into sales and, eventually, marketing. Many people start in sales to get into marketing because that’s where you can start without any experience. If you have the gift of gab, you can pretty much sell anything, especially if you have empathy and you can be taught. Michael was a very teachable person at a young age. As he got higher into the sales world, he ended up moving into marketing. Michael loves marketing because it is a continual learning adventure.
After his tour in the Air Force Michael became a small business owner. Because of this, he has a huge respect for small business owners and entrepreneurs because he knows how hard it is to get started and there’s nothing out there helping us. Small business owners are on their own. They never say no, they never give up, they fight for what they believe in and those are the people that he likes to be around.
The Biggest Marketing Mistake that Entrepreneurs Make Online
The biggest thing, especially now with AI, is that people overcomplicate things. Everybody is looking for the next big thing in marketing, so they end up with a lot of random tactics. Michael believes that “Sound strategy aways beats blind tactics”. When Michael started his marketing firm back in 2005, what we have today with social media tools for marketing was nonexistent. Now we have all these shiny things. Unfortunately, people don’t have a good strategy and so marketers and agencies for years have overcomplicated the process. It comes from the enterprise level of looking at marketing where there’s so many moving parts. At that level there are too many complexities in tracking Key performance Indicators (KPIs) for marketing initiatives.
Small business owners don’t need all those KPIs. They can get more traffic and even double their traffic and profits with the right strategies. All the traffic in the world means nothing if it doesn’t convert. We discuss how to do that.
We cover topics such as:
- Where a sound marketing strategy begins and how to get started.
- How to define a clear target market.
- What you should be tracking online to learn what’s working and what’s not working.
- What vanity metrics are and why they’re misleading.
- The three KPIs that have the most impact on your business and marketing initiatives.
- How to double your revenue using three key strategies.
- How to know what marketing tactics to stop
- How to recognize your target market’s buying cycle and map out your clients’ value journey.
…and other golden nuggets of advice!
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
About the Guest
Michael Buzinski is a decorated US Air Force veteran, serial entrepreneur, digital marketing thought leader, international speaker, best-selling author, and host of the top 1% podcast the Buzzworthy Marketing Show. He has built several small businesses (two multi-million dollar ventures), and marketed for over 1200 companies.
Dubbed a “marketing visionary” by the American Marketing Association, Michael is on a mission to eradicate entrepreneurial poverty by simplifying the digital marketing strategy process with the Rule of 26. His revolutionary approach helps business owners avoid the time drain and frustration of managing profitable digital marketing campaigns.
Connect with Michael!
LinkedIn: https://www.linkedin.com/in/michaelbuzinski/
Rule of 26 (book): https://www.rulof26.com
Website: www.BuzzWorthy.Biz
