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Episode 76! Today’s big idea is that neuroscience can dramatically increase your marketing efforts’ ROI. My guest is Mike Mausteller. Mike is known for his brand building in the Fortune 500 Space. Today he committed to supporting small and medium Private businesses, creating strategies that result in healthy businesses, enable the owner to scale or maximize their value in a sale.
First, we discuss…
Why You Should Mix Marketing and Neuroscience
We all think that we make logical decisions but that’s infrequent, maybe 1% to 5% of the time we are making logical decisions. The part of our brains that makes decisions is the amygdala and it doesn’t know logic and it doesn’t know or understand any language. With the amygdala you are seeing images and having feelings about a product, person or service. This can drive you to want to be closer to that product, person or service.
You can achieve that result by positioning yourself as helpful and a source of answers and NOT someone who is just looking to make their next dollar. They’ll associate your behavior with other pictures in their mind and memories and associate you as being good or bad.
The saying “a picture is worth 1,000 words” is very true. With the right image I can get you to feel 1,000 words all at once. This means you have to paint the proverbial picture for the people you want to be attracted to you.
The Power of “Because” in Marketing Conversations
When we say “because” we’re leading people towards a positive answer rather than giving them room to find something wrong with your conversation. When you say “because” you get people to accept your claims, whatever they may be. Think about it. It’s the difference between “I can help you grow your business” and “I can help you grow your business because I’ve helped over 30 entrepreneurs double their revenue”. The second is much more powerful because you stop their rejections before they have them.
We also discuss:
- How Mike uses a picture on LinkedIn to get more clients in less time.
- One of the most powerful words to use in your conversations and marketing copy that will attract people to you and your product or service.
- How to accelerate the know, like, and trust cycle.
- …and more golden nuggets of advice!
You can get my book “Idea Climbing: How to Create a Support System for Your Next Big Idea” here!
About The Guest
Mike Mausteller is the President of Buckeye Business Performance, a business value acceleration firm located in Columbus, Ohio. He also serves as a Board Member for a national group of volunteers who support start up business owners gain their initial traction and experienced business owners create organizations that manage themselves.
Mike works with Founders and Owners who want to grow their business ‘with the end in mind’, resulting in sustainable growth strategies and maximize their Exit.
Starting out as a Department Store Buyer and later Director, Mike was hired by Victoria’s Secret and assigned to the successful growth of a test concept named PINK. Three years later the team was fully developed, and the concept realized $1B in annual sales.
After working on several other successful concepts with Victoria’s Secret he went on to work for other companies: launching new products, brands, markets and categories of business. Along the way, he has developed a dozen businesses from early stage, into the hundreds of millions of dollars in annual revenue.
Connect with Mike here: https://www.linkedin.com/in/mike-mausteller/
