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Email me at mark (at) markjcarter.com
Think about “mentoring”. What comes to mind? Probably conversations over coffee. ONE80 mentoring programs are different.
ONE80 mentoring programs demystify mentoring by providing an online resource and video library that walks mentees and mentors through every step of the mentoring relationship cycle. We’ll work together to create a marketing strategy to share your program’s mentoring genius with your audience.
My programs are based on Idea Climbing™, my 23-year, active case study that demystifies mentoring and provides a structure for your mentoring program.
Mentoring programs should be more than just conversations over coffee.
They can be recruiting tools for organizations to build a pipeline of top talent.
They can be marketing tools to gain awareness in your community.
I will help you answer these three questions to create a mentoring program that gets measurable results:
WHY?
WHY did you start or do you want to start your mentoring program?
WHAT?
WHAT does your audience need to get and what do you need to get for the program to succeed?
HOW?
HOW are you creating or how will you create measurable results for your organization?
Collaboration Without Structure Is Chaos
Many mentoring programs assign someone a mentor & tell two strangers to “Go have coffee and ‘do’ mentoring”.
Without guidance. Without structure.
The pairs are thrown into the deep end of the pool without expectations of what to talk about, how to follow up and what results to measure (if any).
Don’t create a maze of confusion for your audiences.
ONE80 Programs provide strategy and a clear path to eliminate confusion.
What Do ONE80 Mentoring Programs Look Like?
College & University Mentoring Programs
When you sponsor a mentoring program for a college or university you’re doing more than just “giving back”. You’re creating a pipeline of top talent that are being trained in mentoring and achieving goals. You can cherry pick the best students in the program and hire them.
Cohort Mentoring Programs
In these programs proprietary software matches cohorts of mentees and mentors rather than 1-on-1 matchmaking. The mentees have access to multiple mentors which gives them more opportunities to learn and less time commitment for the mentors since they aren’t responsible for everything that a single mentee needs. The focus is individual to each mentee to learn how to solve problems and create opportunities.
Startup Mentoring Programs
If you work with startups in any capacity bringing them into a mentoring program sponsored by your company will help you get and stay in front of a group of startups. The startups in the mentoring program could become your clients, part of your incubator or accelerator or other collaborative opportunities.
Project Mentoring Programs
In these programs there are teams of mentees working on a clearly defined project, such as creating a marketing plan, starting a business or creating a community outreach program. The teams get real world experience developing the project and the mentors are experts in the field that the project is in. The proprietary software matches the teams with multiple mentors to learn from throughout the project.
Content and Ideas Without an Outlet are Missed Opportunities
When mentors and mentees meet they create new ideas and solutions to problems that can be shared. IF you can capture their ideas and revisit their conversations you will strike content marketing and training GOLD that can be shared externally as marketing collateral or shared internally as training materials.
That’s a LOT of genius that can provide MONTHS of interview content with articles, blog posts, videos and podcasts.
ONE80 Mentoring Programs Turn Ideas Into Content & Events That Create Marketing & PR Opportunities.
The Benefits Of ONE80 Mentoring Programs
For Your Organization
- COLLABORATION with peers and mentors instead of putting names into a database and forgetting about them
- Your audience will build itself through shared content that wouldn’t exist without a mentoring program
- Attracting influential people as mentors that wouldn’t have heard of or gotten involved with your organization otherwise
For Mentees
- No embarrassment or frustration with not knowing what to do or ask during mentoring meetings
- Peer collaboration that builds a stronger community of support for EVERYONE involved
- Continued conversations, connections and relationships AFTERWARDS
For Mentors
- The participants will ONLY reach out when they’re VERY prepared to respect and create the most value for your time
- YOU determine when you’re available and how often
- The participants can help you with advice, support and connections – it’s a two way street
Mark is the Mentorship Guru. His passion for mentoring doesn’t go unnoticed. Instead of pairing people up and telling them to “go have coffee and ‘do’ mentoring without guidance”, he provides real and valuable structure to increase
success rates for everyone involved. His mentoring programs create marketing and community outreach opportunities.
This is exactly why I hired him at two different universities—both at the undergraduate and graduate levels, to do what he does best, and that is mentorship coaching. Mark was a part of the Loyola University Chicago Mentorship Program and initial pilot—an overwhelming success. 20% of all students participating received with an internship or full time offer as a direct result of a minimum of two mandatory mentor meetings in our career development courses. This result was unprecedented—and 50% received a job shadowing and/or externship experience. The pilot ended and quickly turned into a full blown program with Mark’s enthusiasm that was hard to curb; so we offered Mentorship Office Hours that made him look like a rockstar (yes, he was that popular).
After accepting a new role in NY and brought Mark back—this time to the ivy league level at Columbia University. He built out a series of “how to” videos while leading our Student Career Mentorship Mastermind Groups (cutting edge and very innovative). He also offered Virtual Mentor Office Hours and participated in a handful of podcasts and panels—all with the unified goal of “demystifying mentorship”.
~Hassan Akmal
Inaugural Executive Director of the UCLA Career Center and Author of How to be a Career Mastermind™: Discover 7 “YOU Matter” Lenses for a Life of Purpose, Impact, and Meaningful Work