How to Create and Embrace Your Leadership Promise with Jason Hewlett

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Creating and embracing your leadership promise can change your life and your business as an entrepreneur. You just need a strategy for creating it and then maintaining it over time. I discuss how to do that in this episode with my guest, Jason Hewlett.

Jason has delivered thousands of presentations around the world; performed in every major casino in Las Vegas; inspired the Troops in wartime Afghanistan; and authored “The Promise to The One”. He utilizes entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves.

In the Beginning There was Leadership

Teaching about creating and embracing your leadership promise has taken Jason years to create the language around what your leadership promise is. He’s been teaching it subliminally, he believes, for decades. He now believes your leadership promise is to identify, clarify, and magnify the signature moves of the people you lead. Jason wrote a book called “Signature Moves” years ago. He’s also written a book called “The Promise to the One”, which is a promise to yourself.

That all comes together with that language to help people say, “Can I help identify the talents and the gifts of the people I lead? Can I help them clarify that that’s something they need to do every day in their work? And can I help them magnify it and all that we do together?” As entrepreneurs, especially for solo entrepreneurs like Jason for the past 25 years, hiring independent contractors, bringing people in and getting rid of them as people come and go brings with it a lot of responsibility.

It’s interesting to see how often entrepreneurs get stuck in the minutia of doing their everyday work. You could probably spend 12 hours working on a broken printer, and not doing your signature moves, your greatness. That’s not time well spent. Instead, you could just hire somebody who could do it in about 10 minutes and fix it for you. Yes, you spend a little extra money, but you get into the things that you do best that way.

Jason truly believes your leadership promise is not only for yourself to identify, clarify, magnify your signature moves, but also to help others to identify and clarify and magnify theirs. He calls that the ICM process (Identify, Clarify, Magnify).

The Leadership Promise Showing Up in Jason’s Life

Jason recalls it probably appeared back in high school; he was the student body President of his high school. He says perhaps it came from seeing people on their student body council that didn’t follow through with the things they promised they would do. And then it all fell on him as the President.

Jason realized he was the last one in line because leaders eat last, as Simon Sinek says. He remembers that he would always have to be the one that picked up the slack. And so, the leadership promise came down to that. It came from examining: Who is keeping their commitments and who’s not? He told me “What’s fun to think about is that it goes all the way back to the school days all the way into adulthood and now into the leadership of not only leading my own company, but I lead several organizations and yeah, when it comes down to that it’s about who makes a promise and keeps it.”

The Start of the Leadership Promise Journey for Entrepreneurs

Jason believes it comes down to your own personal accountability for the things you’ll do for yourself. That’s why he wrote the book, “The Promise to the One”, which is a promise to yourself. You could keep a promise to your audience, to your customers, to your employees, to the independent contractors. But if you are waking up and not keeping those promises that you made to yourself, then it’s going to trickle down eventually, and you’re going to drop the ball.

Whether it’s creating a morning routine, the Hal Elrod “Morning Miracle” stuff, or if we’re talking about even the Gay Hendricks and “The Big Leap”, how do we get to that place of doing our greatness in our zone of genius? Jason says a majority of humanity at this point is living in a certain zone, especially if they’re listening to or watching this podcast but, if they think about it, they could get to that zone of genius.

That comes down to keeping promises and involves setting a goal that you can make a promise for. It’s not to say goals aren’t important because, of course, they are. If you’re an entrepreneur, you know that you must have goals as your metrics.

But if you’ve ever set a goal and you missed it, you just set another one. Whereas if you make a promise and break it, that’s a one and done. So, what are the goals that are your particulars and your promises that are proclamations? The particulars lead to the proclamation.

Jason’s saying that a goal is a sacred promise, something that you’re going to do no matter what. And then you’re also going to say that if you set a goal and I miss it, you need to make sure that you set the right goals in the future.

But what are the promises that you keep no matter what? Jason would say that that’s where the leadership promise comes into play.

We also dive into topics including:

The definition of a “promise proclamation” and how to design yours in different areas of your life.
Examples of personal and business promise proclamations.
The importance of journaling every day.
How to maintain your promise proclamations over time and not have them just be a blip on your radar.
The power of gratitude and appreciation and how to practice them regularly.
How to instill the practice of promise proclamations in the people that work with and for you.
The importance of praise and when and how to give it to the people around you.
How often to check in an reevaluate your promise proclamations and when to update them.
An introduction to your “signature moves” and how to create and embrace them.
The one thing, above all else, that you need to do to create and embrace your leadership promise.

…and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

About My Guest

Having delivered thousands of presentations over 2 decades, Jason Hewlett utilizes entertainment, musical impressions and comedy to teach leaders how to capture their unique Leadership Promise and Signature Moves.

He has performed in Las Vegas, is one of the youngest inductees in the Speaker Hall of Fame, and is the author of the “The Promise to the One”.

Husband, Father, Writer, Mentor, and Coach, Jason’s blog “The Promise” is enjoyed weekly by people worldwide, his online videos and courses inspire learning and entertainment, while educating and uplifting corporate executives, artists, leaders and families.

Jason’s hobbies include hiking in the mountains, writing music, playing with his kids, and staring at his wife. His greatest accomplishments all live within the walls of his home.

He is a husband to the most beautiful woman in the world and Dad to four incredible young children who serve as his inspiration.