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Episode 68!
Today we’re taking a look at how to build valuable relationships with people who will help promote your business. My guest is serial entrepreneur Gregory Klein-Hertzel with ConnectivTech. ConnectivTech is a Fractional CTO organization specializing in I.T. procurement & vendor selection.
The Networking Journey
Networking is a journey. If you’re doing it right you’ll find that after some time you don’t need to go to multiple events every week. You should be graduating from networking groups because you’ve met so many people and you’re spending your time fostering relationships and guiding people through the know, like and trust spectrum. Greg classifies himself as a serial networker. That’s how he started his first two businesses and how he’s currently starting his third business. Networking is not only important for your business but for personal reasons too. Why?
Because a person can be defined by the people that they’re surrounded by. Many people start their journey by attending events at their local chamber of commerce or leads groups. Those events are usually decided upon based on which ones will feed you referrals. Then the question becomes HOW is the best way to get referrals? It’s by building relationships but many people want quick results, and they initially think that they’ll quickly get referrals by attending those events. Unfortunately, that’s not the best way to approach business development.
Making the Most of 1-on-1 Meetings
The right way to network is to set up one on one meetings to learn about the other person, tell them about your business, and then ask them who they need introductions to that would help their business. Make the conversation about them because it is VERY rare that you will get a referral for yourself during the first meeting with someone. Add value to the other person’s life through introductions and they will usually do the same for you because you took the time to help them first.
In the long-term making introductions for people is a better way to stay top of mind than a newsletter or an email drip campaign. Think about it: Which would you rather have in your inbox – newsletters or quality introductions?
In this episode we also discuss:
- Why Greg believes that your 1 on 1 meetings should be 45 minutes.
- How to get so busy with quality 1 on 1 meetings that you graduate from most networking events.
- How to build an army of advocates that want to share your products or services with their networks.
- …and other golden nuggets of advice!
You can get my book “Idea Climbing: How to Create a Support System for Your Next Big Idea” here!
About the Guest
ConnectivTech is a Fractional CTO organization specializing in I.T. procurement & vendor selection.
In other words, ConnectivTech is comprised of high-end business technology advisors that specialize in vetting companies and matching them with the businesses we help.
At ConnectivTech, we believe that a business and an individual can be defined by the people they are surrounded by.
With over 100 vetted and approved technology experts/companies, ConnectivTech takes pride in vetting their vendors. We look for good technology, good prices but most importantly, good people behind the technology
Every business requires a unique solution. ConnectivTech carefully matches the best fit, approved vendor/s to the companies we help.
Whether your organization wants one or multiple matches, you will only get technology experts that will fit your organization and it’s needs.
ConnectivTech offers a complementary service to vet technology companies and match them with your organization. Every Technology company does things uniquely and every business requires a unique solution. Let ConnectivTech take your company into the 21st Century.
ConnectivTech will leave your organization with more money than we ask you to spend. ConnectivTech can find the money within your organization by reducing costs and optimizing value OR match your organization with the right loan
Connect with Greg on Linkedin!
