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You probably know that social media has to be part of your marketing strategy. Jerome Myers believes that if you’re not on social right now you’re irrelevant. After building a $20 MM division at a construction company and having to layoff his teammates two years in a row, Jerome had enough and decided to become a full-time real estate entrepreneur. He says that social media also helps with making new connections. If someone can follow you on social and “get to know you” when you meet or get on a phone or Zoom call you’ve already effectively qualified the other person as being worth speaking with.
Jerome has only been on LinkedIn for two years and he’s already accumulated over 10,000 followers. Not an easy feat. He does point out that the number isn’t as important as the engagement. If you’re trying to build a following find your tribe of 100, then 1,000 and so on. Jerome advises showing up every day and engaging with OTHER people’s content and says not to only show up to talk about yourself. It’s better to have a smaller number of engaged followers than a larger number of followers without engagement.
Every day Jerome goes onto LinkedIn and comments on at least 18 of other people’s posts. For his own he posts one to three times every day. Rather than posting random pictures or information about his businesses he shares stories about his life and the lessons that he’s learned. He also advices to be authentic and always to be yourself. Jerome’s the same person at home as he is in the boardroom as he is on LinkedIn and so on.
To build an authentic following on LinkedIn you need to bring people along the know, like, trust journey. First the have to know you, that comes from commenting on their posts and vice versa. Then they might like you. When they really get to know and like you, they begin to trust you and that’s usually when they’ll work with you and/or refer business to you.
Listen In!
During this episode we also discuss:
- How to successfully move people along the know, like trust journey.
- How to use problem solving to increase your client base.
- How to get more meaningful comments and likes on your posts.
- Why adding gratitude to your outreach efforts is important.
- …and more golden nuggets of advice!
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About The Guest
Jerome Myers is the preeminent authority of dream realization. A believer that dreams can, and should be real, Jerome left corporate America when he realized that his role offered financial gain, but little significance. He is the founder and head coach of Myers Methods and has been featured in Business Insider and numerous podcasts.
After building a highly profitable division of a fortune 550 company, Jerome decided to leave the rat race to get away from what seemed to be the endless slew of layoffs. He has developed a system for exiting corporate America and creating a life of impact.
Today, he and his company help other apex performers find their calling and live every day on purpose by harnessing the power of his model for a Centered Life, what he calls “the Red Pill”. Jerome and his firms can guide any individual from a monotonous uninspiring existence to a life of fulfillment and impact
