Idea Climbing® is my methodology and book for building transformative relationships that is the result of 22 years of interviews with and research about happy, successful people.
If you want to level up your marketing and boost your brand presence as a B2B thought leader or for your B2B membership organization for thought leaders, Idea Climbing® could be for you.
From video interview content to boost your brand and book more business to live immersive events and referral mastermind experiences there are many opportunities for us to collaborate.
As I always say… Onwards and upwards!
“Mark’s facilitation skills are second to none; he is a master at making everyone feel comfortable, allowing them to open up and be effective.”
~Daniel Ruke / Helping Entrepreneurs Win Every Day / Serial Entrepreneur
Sizzle Reels
Boost Your Brand and Book More Business!
I believe everyone has a story to share. I help people find their voice and amplify their messaging through short form videos called “Sizzle Reels”.
Your “Sizzle Reels” are packages of short form videos (primarily 30 to 90 seconds) for B2B coaches, consultants, and speakers. I live in my zone of genius, interviewing you virtually on camera to create the videos – no scripts needed!
The interview format brings out your natural energy and charisma on camera which encourages prospects and potential referral partners to engage with you.
We’ll amplify your message and get you the recognition you deserve and the business development results you that you crave.
Why When it Comes to Video Cervices I’m a Little (or a Lot) Different.
I love when people tell me how easy, painless, and comfortable their experience was. It’s my job to make you look good, showcase your genius, create a relaxed interview environment and have some fun and laughs along the way.
There are a lot of people that can edit videos; my decades of experience as an interviewer is an entirely different situation, mindset, and skillset.
I’ve been interviewing successful people for over 25 years from all walks of life from serial entrepreneurs and media personalities to the unassuming “millionaires next door”. I’ve published over 200 podcasts, YouTube interviews and radio shows.
I do the interviews, my producer creates high quality finished video segments from the interviews.
Why NOW?
Because people are already checking you out online and right now they’re deciding in seconds whether to stay, scroll, or reach out. “Sizzle Reels” eliminate the friction of scripted video, turn your natural energy into trust, and create warm conversations with prospects and potential referral partners who feel like they already know you before you ever get on a call.
Business Sizzle Reel
Origin Story Sizzle Reel
Organization Promo Reel
8 Unedited Minutes® with Coach Juli
Idea Climbing® Experiences: Immersive Live (and Virtual) Interviews & Masterminds
Amplify Your Audience Engagement!
These events are for audiences of B2B coaches, consultants, and speakers.
I believe your audience needs a LOT more than a passive listening experience. I put people together in the most profound, interactive environments where they have the greatest opportunity to learn and build deep, pivotal relationships.
That being said; this isn’t your grandfather’s event experience.
This is where friendships are made and business gets done.
Picture a lively chat on stage where both myself and a guest dive deep into an industry specific topic, but with a twist: the audience is part of the conversation. They can pitch in with their own questions and ideas, making the discussion more relevant and exciting.
Instead of a presentation at the audience it’s a conversation with the audience.
The Benefits of Showcasing Experts Through Live Interviews
With the interview format you can get to know traditional speakers in a new light that you don’t usually see. You can also dramatically expand your opportunities for industry specific guest experts. Many people with locked up genius that will never give a speech will gladly be interviewed on stage.
Imagine the potential!
An Idea Climbing® Experience isn’t just an event; it’s an investment in delivering an unforgettable, high-value, high energy experience for your audience.
Momentum Experience
- Two(ish)-hour experience: 30 minutes for registration. Starting with a 45-minute live, immersive interview experience followed by a 15-minute mastermind experience based on the interview topic to create an action plan your attendees can start using the next day.
- Closing with 45 minutes of structured relationship building for Idea Climbing®.
Summit Experience
- Four-hour experience: 30 minutes for registration. Two 45-minute Live, Immersive Interview Experiences, with a 15-minute mastermind experience after each one, based on the interview topic to create action plans your attendees can start using the next day.
- There will be a 30-minute break between the two live interview/mastermind experiences. Closing with 45 minutes of structured relationship building for Idea Climbing®.
Both experiences include a 45-minute Zoom client follow up session and a 45-minute Zoom attendee recap session to further solidify continued results after the event.
Why NOW?
Because event calendars fill fast and so do audiences’ attention spans. Booking an Idea Climbing® Experience now secures a high-energy, high-engagement format that cuts through the noise in the coming months, while others are still planning another forgettable panel.
The 90-Day Idea Climbing® Referral Marketing Accelerator Mastermind
Help Your Members Get More Quality Referral Sources and Qualified Referrals!
I believe the best way to boost business development results is through referral relationships, not hunting down one client at a time. I create cohorts within your membership and give them a simple, repeatable system for turning networking conversations into opportunities for growth.
This is a mastermind for B2B organizations and associations whose members are coaches, consultants, and speakers.
Finding quality referral partners can be a long, tedious process. This mastermind is an energetic and fast paced 90-day accelerator to immediately and exponentially boost your members’ networks of potential referral partners.
Every week people in your members’ worlds are meeting new clients, new referral partners, and new opportunities. BUT without a structured referral system, their names are simply not being mentioned by the right people in the right rooms and their businesses aren’t growing.
Problems it Solves
- Random, unpredictable referrals
- Awkward or ineffective asking for introductions
- A big network that isn’t producing business
- Time-wasting, shallow networking
- Chasing leads instead of getting warm introductions
Benefits Your Membership Gets
- A simple, repeatable referral system
- A circle of referral partners who actively promote your members
- Meaningful, revenue-generating conversations
- Positioning your members as the connectors in your industry
- A steady flow of warm, trust-based opportunities
Why NOW?
Because the relationships and momentum your members don’t create now are the opportunities someone else will capture tomorrow. Your members’ networks are active today and the truth is simple: Referrals don’t come from waiting. They come from the right people sharing your members’ names in their networking conversations.
Not someday. Not “when things slow down.”
Now. While their networks are engaging, moving, and making decisions.
“If you need the motivation and plan to turn your ideas into action, Idea Climbing is for you. Balanced with success stories and steps you can take to build out your skill set, network and action plan, Idea Climbing is an enjoyable and valuable read.”
~ Carol Roth, 2X New York Times Bestselling author of “The Entrepreneur Equation”,”The War on Small Business”, “You Will Own Nothing” | “recovering” investment banker | entrepreneur | TV personality.
