In this episode of the Idea Climbing™ podcast I interview successful entrepreneur James Carbary about what he calls “Content-Based Networking” and how he uses it to grow his business.

When many people start a podcast they’re focused on the number of downloads. Yes, that’s important BUT there’s a much more important opportunity at hand. You need to know who your target market is for your clients and also referral sources. Get clear about those things and then invite THEM to be guests on your podcast.

When you do that you’re leveraging the relationships with your guests to drive business results, not focusing primarily on downloads.

This also works when you’re interviewing people for videos and written content.

We discuss in detail how you can easily and successfully kick of your own Content-Based Networking campaign!

JAMES CARBARY is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for Entrepreneur.com and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. When James isn’t interviewing the smartest minds in B2B marketing, he’s drinking Cherry Coke Zero, eating Swedish Fish, and hanging out with the most incredible woman on the planet (who he somehow talked into marrying him).