Content Needs To Be More Than “Interesting”
Successful Content Creates ENGAGEMENT With The People You Need To Know
And Creates Meaningful, Ongoing Relationships That Build Your Business

Community Defined: OUTREACH!

Create content to solve the problems for your community and they will be loyal fans and bring their friends into your community

Content for the sake of content vs content with the intent and purpose and plan to ENGAGE and create COLLABORATION!

THE PROBLEM

Content for the sake of content: Just

A ONE80 SOLUTION

Content focused on solving problems for your community through stories from influencers IN your community.

The Problem

You want to grow your business. Sharing OTHER people's content might not help; your community is smart and they know you didn't create anything special for them.

The ONE80 Solution

Content created for your community by people IN your community.

Find Where Your Stories Intersect: How Can You Create Opportunities For Both Yourself AND Them?

?Consistent Communication/Outreach?

CURATE

Problems your community is facing and opportunities they want to create

CULTIVATE

Relationships with people who can share stories about how they solved those problems

COLLABORATE

Through content to spark conversations with in your community so they can fiind ways to work together

GOOD Marketing Is Telling Stories.
AMAZING Marketing Is Creating Stories WITH People That Will Go And Tell Their Friends.

What Does ONE80 Storytelling Content Look Like?

Explanation of video interviews

Explanation of podcast interviews

Explanation of why written content (300-500 words) is included with every media piece