Corporate Sponsorship & Events
HOW A COMPANY SPONSORED ONE80 EVENT WORKS
When you want your event to be more than an in-house training program, ONE80 is your solution. We custom design your event to specifically address the knowledge and information needs of your staff and/or sales team.
Traditional in-house events are great for delivering the training and information your team needs to meet their goals. They can also be fantastic for building up your company’s sense of teamwork and commitment to excellence. But let’s face it – they cost a lot of money and don’t really get you much mileage in terms of marketing and public relations.
What if we told you that your in-house events could gain more visibility than your latest marketing and PR campaign? It’s true!
When your company has a message to deliver that everyone – not just your internal team – needs to hear, leveraging as many marketing channels as possible means greater reach.
NOT YOUR USUAL SPONSORSHIP
The “standard” sponsorship for companies and corporations typically involves a mention in a few emails, your logo on a web site and literature and (when appropriate) a booth at the event. While that’s nice for traditional marketing/PR it’s not the best foundation for building lasting relationships and trust. You need interaction and conversation with your customers and community – not just a logo and a link to your web site.
ONE80 creates opportunities for you to move beyond traditional sponsorship “exposure” and engage with attendees and others involved with the event before, during and after. ONE80 events:
• Clearly define the niche business topic, audience and the best partnerships to explore.
• Match an author with the corporate sponsor that best represents the defined niche and can speak powerfully on the topic.
• Engage a media sponsor with a similar target market
• Engage a nonprofit, college or other such community organization (within the defined target markets).
• Create an online (via social media) AND offline marketing plan for all parties with clearly stated objectives, timeline and milestones.
• Assign a dedicated account manager who acts as a liaison between all parties.
• Create a marketing strategy specifically to engage people beyond just buying tickets by encouraging them to interact with the author, sponsor and other organizations before, during and after the event.
