Business Authors
“Giving Authors Back Their Books
& Creating Profitable Businesses Around Your Book”
The publishing industry can be a tricky road to navigate without the right help, support and advice. From getting your first book published to creating a successful series of books AFTER your first book is published to building profitable businesses around your books – there are many roads to take and a LOT of pitfalls along the way regardless of your track record and experience.
When you write a book about something you’re passionate about you should be able to focus on doing what you love WITHOUT the worry of having it taken away from you or not getting the support you deserve to make your author/speaking dreams come true. That’s what we’re here for.
THE DIFFERENCE:
ONE80 works with you to build a marketing strategy not just for your book but beyond that to create a profitable business based upon the subject matter of your book. Most authors’ profits don’t come directly from book sales. Many authors incur some of their own marketing costs and most authors find managing all the media outlets and contacts a daunting and often confusing task. Even if you’re an expert in media you probably want to focus on your book and speaking career rather than managing a marketing campaign (and you probably want to have your speaking engagements set up, successfully marketed and taken care of for you).
ONE80 will help you avoid the pitfalls of publishing and marketing your book whether you want a full book tour managed for 2 months with multiple cities; an online book tour with nominal speaking OR you need online and offline marketing to re-energize one of your previous titles. A key focus is also creating speaking opportunities for you and getting you in front of the right audiences with full marketing support.
WORK WITH US:
Services include…
SUBJECT MATTER EXPERT BRANDING FOR UNPUBLISHED OR NEWLY REFOCUSED EXPERTS:
- Creating your “personal brand” that will be easily recognized across marketing platforms (social media, print and otherwise) within your UNIQUE niche so people can easily tell potential clients and referral sources WHO you are, WHAT you do and HOW you can help solve problems for them.
- Avoiding: Misbranding yourself OR creating confusion within your target markets. If they don’t understand who you are they can’t tell their friends about you (which means a lot of missed marketing opportunities).
- Your “personal brand” will be profitably packaged for clients, sponsors and people in the business publishing industry.
- Avoiding: The “Generic Brand Problem”. People that try to be everything to everyone often end up being forgotten by everyone. We’ll get you in front of your key target markets and keep them talking.
- Creation of keynote speeches (packaging, structure, titles) including copy for each keynote.
- Creation of unique author-focused events (that aren’t necessarily traditional keynotes) – these could include interview-format events, mastermind groups & round tables, structured networking and more – all with you and your message as the focal points of the event.
- Assistance with your book proposal (if needed).
PUBLISHED AUTHOR EVENT & SPEAKING ENGAGEMENT MARKETING
- Setting up paid sponsors for your speaking engagements.
- Coordinating pre-purchased book buys for your events.
- Helping sponsors with event logistics including unique event structures for increased networking opportunities and audience interaction.
- Adding a Cause Marketing component to your speaking appearances – instead of just promoting yourself you can help promote local causes directly related to your book and/or area of expertise – which greatly increases audience affinity to you and your brand.
- Obtaining media & promotional sponsors: The best designed event falls flat without and audience, or “butts in seats”. We will help you obtain promotional sponsors to advertise your events to niche markets and get you the attendance you deserve.
- Event marketing support: From focused marketing copy to key marketing messages designed specifically for media platforms (from Twitter & Facebook to print brochures and spoken broadcasts) to get your unique message across regardless of the sponsor of the event.
PUBLISHED AUTHOR SOCIAL MEDIA, TRADITIONAL & CAUSE MARKETING
- Establishing your brand and, more importantly, finding out where your fans and potential fans are talking online (Facebook, Twitter, LinkedIn, blogs and other sites) and taking your message to them.
- Crafting daily/weekly marketing messages as needed to interact with and increase your fan base on Twitter and Facebook.
- Connecting your brand and/or book(s) to community causes and creating and implementing a marketing strategy online AND offline so you and the community cause cross promote each other and increase your marketing exposure and ROI.
- Monitoring your name, book titles and overall brand online (mentions – good, bad and otherwise) and not only taking care of possible problems but also engaging your “hidden fan base” that is talking about you.
- Building offline networking opportunities for your fans (even if you aren’t there) and promoting them online to bridge the gap between social media and face-to-face networking.
